How to improve your website’s SEO

How to improve your website’s SEO

SEO stands for search engine optimization and is the process of getting your website to rank on the first page of search results. In this post I will outline the basics of improving your website’s SEO.

If you’re using WordPress, I highly recommend you download a plugin called Yoast SEO. On each page of your website, you can tell the plugin which keyword you are targeting. Just follow the simple recommendations it gives you:



Get a Webmaster Tools Account

Create a Google Webmaster Tools account. By creating an account and adding your website, Google will notify you if there are any issues with your website. It’s free, sign up here.

Run a Website Speed Test

Loading speed is now a factor for SEO. I use this site to run website speed tests, once it’s done, it will show you how long each element on your website takes to load. In most cases, images are way bigger than they should be. You can optimize your picture sizes without losing quality and this will help increase your page load times.

Make Sure Your Website is Mobile Ready

Having a mobile ready or ‘responsive’ website is really important for SEO and overall user experience. More and more people are searching from their mobile devices so you need to make sure your website loads properly on all devices and platforms. Google offers a mobile friendly test you can check out here:

SSL Certificate (HTTPS)

Get your website a SSL certificate they’re relatively cheap and easy to install. Even if your not collecting sensitive info like credit cards, you should still consider getting a SSL certificate. It makes your website look more legit and is also a factor for SEO. Read more about it here: Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites

Get a Free SEO Audit report

Use this link for a free SEO Audit Report. This will outline all the issues with your website and what you need to do to fix them.

Have questions regarding your SEO campaign or website? Contact me for a free assessment at

Top Local Business Directories in Canada 2017

Top Local Business Directories in Canada 2017

Here are the top business directories you need to add your website to for local search engine optimization. These links are also referred to as citations. Citations are business directories that you can add your business listing to get a boost in search engine optimization and local search optimization.

Top Local Business Directories in Canada 2017 for LOCAL SEO.… Click to Tweet

What is local search optimization?

Local search optimization is the process of getting your business on the top of local search results on google. When you google certain keywords you get 3 business listings that show up on the top of search results (used to be 7). The first thing you need in order to rank on these search results is a google my business account. When adding all your business details make sure everything is correct. When adding your business to other directories, all the information needs to be consistent with what you added to your google my business account.

Here is my list of the best business directories for Canada

  1. Google My Business
  2. Better Business Bureau (paid)
  3. Bing Places
  4. Apple Maps
  5. Facebook
  6. Industry Canada
  7. Yellow Pages
  8. Yelp
  10. Foursquare
  15. Profile Canada

PPC Management Toronto

PPC Management Toronto

PPC Management Toronto

PPC Management Toronto

PPC Management

PPC stands for ‘Pay-Per-Click’ and is often referred to as search engine marketing. PPC marketing can be a great way to find new prospective leads that are searching for your product or service on search engines, but only if you’re doing it right.

What is Google AdWords?

The biggest search engine (and my personal favourite) is the big G… Google. Although you could advertise on other search engines, we will only focus on Google Ads for this article. Google AdWords is a self serve advertising service that places ads on Google search results, display ads on network sites and video ads on

Why you need Expert PPC Management

A lot of small business owners I meet are running their own PPC campaigns and making costly mistakes without realizing it. Targeting the wrong networks, keywords or location settings can really drain your budget and result in a very low ROI. That’s why you need someone knowledgeable and experienced to manage your PPC campaign, someone who can optimize your campaign on an ongoing basis, someone who can lower your CPC (cost per click) and increase your conversions.

Did you know that the first position ad gets the most conversions?

Check out this screenshot from one of my client’s campaigns…

PPC Campaign Screenshot

PPC Campaign Screenshot. Over 4k impressions and the average position was 1.

What is Quality Score and is it important?

PPC Management Toronto

Screenshot of one of my client’s quality score on Google AdWords


Every keyword in an ad campaign that you run on Google has a quality score of 0 to 10. If your quality score is 0 then you may have some issues and are probably paying a lot more per click than your competitors. If your quality score is 7, 8, 9 or 10, this means that your ads are relevant and you are probably paying less than your competition. Quality score doesn’t only effect the cost per click, it also plays a factor on how high up your ad is shown. Having a very high quality score increases your chances of getting that number one ad position. From my experience, the first ad position gets the highest conversion rate.

In short, YES. Quality score is very important. Quickly check your quality score of all your campaigns using the Google AdWords App:

Quality score is broken down into three components:

  • Expected Click Through Rate
  • Ad Relevance
  • Landing Page Experience

Expected Click Through Rate

Click through rate is how often your ad is clicked divided by how many times it showed up (impressions). So for example, let’s say your ad showed up 100 times and you got one person who clicked. That means your click through rate is 1%. Google uses ‘expected click through rate’ as a factor because it proves that your ad is relevant and the copy is good enough to get clicks.

Ad Relevance

Another factor for AdWords is your ad relevance. Google only wants to show relevant ads on the top of search engines so make sure your ad is super relevant to the keyword you are targeting. Here is how I usually start. Let’s say I am targeting the keyword ‘Airport Limo Toronto’. I would want my ad title to have this keyword, I would add this keyword to ad description and I would also make a landing page called ‘Airport Limo Toronto’.  This brings us to the next point…

Landing Page Experience

Make a landing page specifically for your ad campaign, the biggest mistake I see people doing is sending people to their homepage when they click on your ad. The landing page should also have the following:

  • SEO optimized title tags and copy
  • Pictures and or video
  • Contact form or phone number
  • Quick loading time

Have questions regarding your Google AdWords campaign or quality score? Contact me for a free assessment at

How to Setup and Install Google Analytics

In this video I show how you can setup and install Google analytics on your WordPress website. Most themes have a section where you can easily paste the Google analytics code, but if your WordPress theme doesn’t have this option, then you can also use a free plugin.

How to Use LinkedIn Sales Navigator For Lead Generation

In this video I do a quick walkthrough of sales navigator for LinkedIn. This is an excellent way to build leads and contact potential customers for your service. I also discuss ‘in mails’ which gives you access to almost anyone on LinkedIn, even if there not in your network.

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