How to Optimize Your Contact Form

How to Optimize Your Contact Form for More Conversions

Every website has or should have a contact form so visitors can easily contact you. Most people just throw up a simple contact form and never test it. You should always test out different designs and form fields to see which one converts the best. From my experience, these are the most important factors for customizing your contact form to get the most amount of conversions:

Image Above the Form

Have a nice image above the form which attracts attention. Don’t simply write ‘contact us’ its boring and your conversion rate will definitely be lower. Here are some examples:

 

The image above the form tells the visitor exactly what they’re gonna get by filing out the form. The red arrows draw attention and point to the form.

Optimize Your Submit button

Don’t just write ‘submit’ for the submit button. Be more creative, I like using the word ‘get’ and reinforce what the user will be getting by submitting your form. I use this website to create appealing submit buttons for forms, check it out: buttonoptimizer.com.

Less Fields Equals More Conversions

From my experience, the less form fields you have the more conversions you’ll get. Do you really need someone’s address or postal code right now? Remember this form is to get your foot in the door, not to make a sale right away. Keep it simple, use the minimum amount of fields. Most of my client website’s I only ask for Name, Email and Phone number and usually the phone number is not required.

Make Your Form Mobile Friendly

More and more people are going to be visiting your website from a mobile phone or tablet. Test out your form to make sure it works on all devices. For this reason I would also recommend to have your form in one column, so it works properly with responsive web design.

Captcha Codes, Are You Human?

Having a captcha code will also reduce the amount of conversions you get. I use a plugin called Gravity Forms on my websites that has a feature called ‘honeypot’. Honeypot drastically reduces the amount of fake submissions your form gets, so if your contact form is constantly getting fake submissions look into enabling honeypot instead of a captcha code.

Google Recaptcha

If you must have a captcha code and tried using honeypot but still getting nailed with spam, I would recommend Google’s recaptcha. Chances are that your visitor is already logged into their Google account so all they need to do is click ‘I’m not a robot’ to verify. Even if their not logged in, they will need to click on a bunch of images instead of typing in some hard to read letters.

In Conclusion

Every website has different needs and no one contact form will work for all websites. Test different variations yourself to see which one leads to the most conversions. Questions, comments or concerns? Contact me.

 

 

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