What is AMP and do you need it?

What is AMP and do you need it?

What is AMP

What is AMP

AMP short for ‘amplify’ stands for ‘accelerated mobile pages’. AMP is a project backed by Google to make web pages load faster on mobile devices. It works by restricting certain elements that slow down page loads and also loads a cached version of your website from Google servers. AMP has been around for a while but just recently it started showing up in search results like the image above.

Using AMP on your website is great because your website loads instantly (seriously, it’s instant). You already know that loading times can impact your website’s user experience and also impact your conversion rate, so setting up AMP for your website is a no brainer.

For Techies (click to expand)

For Non Techies (click to expand)

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